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Formal Sales Process = More Revenue

Does your business have a formal sales process?  If not, then the probability is high that you’re running short of your full potential.  In a recent article titled “Companies with a Formal Sales Process Generate More Revenue,” Jason Jordan and Robert Kelly explain why it’s critically important to define a process, stick to it, and train your sales team accordingly.

Jordan and Kelly write that “on average, companies that reported having ineffective pipeline management had an average growth rate of 4.6; companies with effective pipeline management had an average growth rate of 5.3, a 15% increase. Even more interestingly, companies that mastered three specific pipeline practices saw 28% higher revenue growth.”

Jordan and Kelly identify three best practices to formalize a sales process:

  1. Clearly define the process
  2. Spend at least three hours a month on pipeline management
  3. Train sales managers on pipeline management

To read more, check out the full article at

To learn more about Bolt’s pipeline and CRM solutions, check out

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